Doughnut Jetpack Reborn Series Rucksack - lagoon x stone

Doughnut is a Hong Kong backpack brand founded in 2010 — born from two graduates wanting a travel pack that was equal parts functional and stylish. Today in 35+ countries, with the first flagship store in Sham Shui Po (Hong Kong) opened in 2013.

Heritage — out of Hong Kong, against the mainstream

Two young designers in Hong Kong, a planned graduation trip and no bag on the market that convinced them — that's how Doughnut started. They built prototypes out of the family-owned factory, sold online, gained international reach, and opened their first store in Sham Shui Po in 2013. Brand vision: "Pack Your Dream".

Which Doughnut products fit which rider?

• Doughnut Macaroon — the brand classic. Mini-backpack with colorblock panels, real leather trim, silver-tone buckles up front. Inside, a padded tablet sleeve, zip pocket, three smaller pockets. For city commuters and travelers.
• Doughnut Macaroon Pastel / Meditative Darks — series variants in pastel or darker palettes. 16L volume, lightweight.
• Doughnut Daypacks — larger variants for school, college, city trips. Nylon with leather trim, solid build.

FAQ

Where is Doughnut from?
Hong Kong, founded 2010. First store opened in Sham Shui Po in 2013.

What is the Macaroon backpack?
Doughnut's iconic mini-backpack — colorblock panels, leather detailing, padded inner sleeve for tablet/laptop. The brand's bestseller.

Are Doughnut backpacks skate-friendly?
Yes. Solid nylon build, enough volume for board hardware or streetwear sets. Pairs well with our streetwear range.

How fast does Doughnut ship?
Everything ships from our Giessen warehouse in 1–2 business days.